What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are Your Direct Response Ads Actually Getting a Response?

By Jenna Bruce on Tue, Apr 09, 2019 @ 10:00 AM in media buying, direct response, Direct Response Marketing, ROI

Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...