What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Blackout Wednesday: the Day the Internet Lashed back to Protest SOPA

By Molly Carnicom on Thu, Jan 26, 2012 @ 04:52 PM in online, electronic mail

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...

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How You Can Optimize Your Email Marketing

By Amy Xiong on Mon, Aug 29, 2011 @ 05:11 AM in optimize email marketing, direct marketing, electronic mail

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database.  The messages are action driven with the goal of getting recipients to engage with...