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A brew of marketing and advertising news for your insatiable knowledge palette

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in newspaper ads, print media, free standing inserts, FSI

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...