What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, branding, media schedule, frequency, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

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