What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Lego’s gender marketing, sexist or smart?

By Amy Xiong on Tue, Apr 24, 2012 @ 09:00 AM in gender marketing

When you were a kid did you ever play with Legos? Or as a parent do you buy legos for your son or daughter? Lego launched their Lego Friends toy line, which was geared towards young girls in December 2011. Lego hoped to create a toy line young girls...