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How Retailers Can Make the Most of Their In-Store Ads

By Jenna Bruce on Mon, Aug 19, 2019 @ 10:50 AM in retail shopping, retail advertising, retail advertisers, in-store buying behavior

If you’re like a lot of retailers, you focus much of your time and resources on acquiring new customers as opposed to engaging the ones you already have. Market research will tell you, revenue typically comes from repeat business, not new business....

Purchasing in Person Trumps Online: Why ‘Adding to Your Cart’ Wastes Your Time and Money

By Molly Carnicom on Thu, Aug 30, 2012 @ 12:00 PM in online shopping behavior, in-store buying behavior, coupons, sunday paper coupons

Select a size. Select a color. Select a quantity. Add to cart. Check out. Complete billing information. Boom, done in less than 20 minutes. Think you are saving time and money by shopping online? A majority of consumers would answer ‘most...