What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Chip Kelly Method to Dynamic Advertising Solutions

By Scott Olson on Thu, Sep 12, 2013 @ 11:48 AM in digital advertising, innovative ads, dynamic advertising solutions

It’s simple really. You just need to change the playbook. Really. If you want to create dynamic advertising solutions you need to change the playbook. Just like Chip Kelly did. Now if you don’t know who Chip Kelly is or how he changed the playbook...

Break through the Clutter with Innovative Advertising

By Hannah Hill on Tue, Jul 30, 2013 @ 01:06 PM in creative advertising, creative advertising strategies, innovative advertising, innovative ads

One of my duties as a marketing specialist at Mediaspace Solutions is to manage the company’s social networking profiles. This means sifting through the clutter and pulling out not only what is relevant to our followers but also the unique,...