What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Media Mixing: It’s Easier Than You Think

By Jenna Bruce on Fri, May 12, 2017 @ 09:31 AM in integrated marketing plan, integrate print and digital, integrated advertising campaign, Media Mix

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

Print Has Still Got It, But Integrated Campaigns Work Even Better

By Hannah Hill on Wed, Jan 29, 2014 @ 12:14 PM in integrate print and digital, integrated advertising campaign, integrated advertising solutions

The following is a guest post by Mike Adams. Mike has started and sold two successful companies before retiring. When he's not golfing and playing tennis he coaches new entrepreneurs on business best practices.

Retail sales and business spending are...

Planning an Integrated Advertising Campaign is like Planning a Picnic

By Hannah Hill on Tue, Jul 02, 2013 @ 11:50 AM in advertising campaigns, integrate print and digital, integrated advertising campaign, integrated advertising solutions

Now that summer is finally here, it’s time to pack up the kids and/or your significant other and head to your favorite picnic spot. You might already be gearing up for that big annual Fourth of July picnic. Whatever it may be, a little preparation...