What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should You Be Investing in Interactive Print Campaigns?

By Jenna Bruce on Tue, Aug 23, 2016 @ 12:30 PM in print advertising, interactive print media

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...

5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in qr codes, augmented reality, integrated marketing plan, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...