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What We Can Learn from JCPenney’s Advertising Flop

By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising techniques, retail shopping, advertising campaigns, JCPenney, advertising strategy

I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...

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