What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Small Biz Owners Can Widen Their Marketing Reach

By Jenna Bruce on Mon, Aug 20, 2018 @ 10:00 AM in marketing, Ad conversion, keywords, targeting

When just starting out with a new business, entrepreneurs typically focus all of their efforts, resources and budget on marketing to a small niche of consumers. This niche could be determined by a geographic location, a particular age group (or...

How to Become a Local Rankings Aficionado and Get More Sales and Leads!

By Jenna Bruce on Mon, Jan 22, 2018 @ 10:00 AM in customer engagement, seo, optimization, keywords, local search

If you’re like a lot of business owners, you’ve probably spent a good amount of time Googling the product or service you offer to see which local businesses are outranking you on the first page of the results. Maybe you’re even having a hard time...

How to Write a Killer Job Ad

By Jenna Bruce on Mon, Oct 30, 2017 @ 09:00 AM in target audience, keywords

All small businesses have one thing in common: the desire to grow as quickly as possible. Once growth occurs though, it becomes incredibly important to hire the right staff who can take your business to the next level.

In the same way that writing...

What the Solar Eclipse Taught Us About Marketing

By Jenna Bruce on Tue, Sep 05, 2017 @ 09:00 AM in integrated marketing, advertising, keywords

What the Solar Eclipse Taught Us About Marketing

Did you see it? Were you one of the millions who caught sight of the solar eclipse on August 21st, 2017? It was an historic event, and one that inspired people from around the world to travel to the...