What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

2018 Marketing Trends to Add to Your Arsenal

By Jenna Bruce on Mon, Dec 18, 2017 @ 10:00 AM in LinkedIn, social media, marketing, trends

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

How to Take Full Advantage of LinkedIn’s Advertising Capabilities

By Hannah Hill on Tue, Apr 09, 2013 @ 01:00 PM in advertising capabilities, advertising, LinkedIn

With more than 200 million members in just as many countries and territories, LinkedIn is the largest professional network in the world. Want to increase your reach by 200 million and have the potential to reach consumers in up to 200 different...

Top Advertising Tips for Facebook, LinkedIn and Twitter

By Hannah Hill on Tue, Jan 15, 2013 @ 12:15 PM in advertising, LinkedIn, social media, Twitter, Facebook

If you’re reading this, chances are you maintain at least one personal social media profile, though it is more likely you regularly update a handful of them. Some of you even manage the social media profile pages associated with your organizations....