What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, advertisers, social media advertising, print, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

Use Local Marketing Automation to Accelerate Revenue

By Scott Olson on Thu, Jun 20, 2013 @ 10:38 AM in local digital advertising, local advertising solutions, local marketing, digital marketing, local

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

Local Marketing Strategies for Advertising Success

By Scott Olson on Thu, Jun 13, 2013 @ 12:45 PM in local advertising, newspaper readership, local digital advertising, local marketing, local

When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...