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A brew of marketing and advertising news for your insatiable knowledge palette

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in newspaper industry, integrated marketing plan, local focus, successful print advertising, reaching local audience, local advertising, local media sources

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

Warren Buffett sees the future for news organizations with a local focus

By Amy Xiong on Tue, May 22, 2012 @ 10:06 AM in future of news, local focus, warren buffett

Many see newspapers as a declining industry; Warren Buffett sees the benefit of local focus in the news industry. Newspapers with community oriented readers are the only ones capable of delivering one-of-a-kind local news. As a newspaper delivery...