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A brew of marketing and advertising news for your insatiable knowledge palette

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

Warren Buffett sees the future for news organizations with a local focus

By Amy Xiong on Tue, May 22, 2012 @ 10:06 AM in local focus, warren buffett, future of news

Many see newspapers as a declining industry; Warren Buffett sees the benefit of local focus in the news industry. Newspapers with community oriented readers are the only ones capable of delivering one-of-a-kind local news. As a newspaper delivery...