What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, media schedule, frequency, branding, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...

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There’s No Better Day to Celebrate Radio Advertising than Today

By Hannah Hill on Tue, Aug 20, 2013 @ 10:44 AM in radio advertising, local radio advertising

National Radio Day is upon us. Today, August 20, is a day dedicated to the airwaves and the advertising messages they transmit. In honor of this holiday that far too few are aware of, let’s take a look at current radio ad sales, online radio rock...

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