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A brew of marketing and advertising news for your insatiable knowledge palette

Magazine Readership Increases, and That’s the Truth

By Scott Olson on Thu, Jun 06, 2013 @ 12:17 PM in magazines, magazine readership, magazine advertising

You might not believe it, but total magazine readership for the first quarter of 2013 actually increased. Believe it. For the past few weeks we’ve talked about some of the benefits of magazine advertising and why marketers should be including...

Six Reasons Advertising in Magazines is a Necessity

By Scott Olson on Thu, May 23, 2013 @ 11:22 AM in magazines, magazine readership, magazine advertising

We’ve been talking about magazines and advertising in magazines a lot lately on the blog, and you might be wondering why. Here’s the answer: Print advertising, specifically in newspapers and magazines is our bread and butter. We’ve built our...

The Top Four Benefits of Magazine Advertising

By Scott Olson on Thu, May 16, 2013 @ 12:49 PM in magazines, magazine readership, magazine advertising

Much has been written and talked about regarding magazines. Whether it is titles launching to reach a new audience or long-standing magazines going the all-digital route (see Newsweek) or shuttering their doors completely, it’s hard to tell which...

Tablets Complement Print to Gain Newspaper & Magazine Readership

By Hannah Hill on Tue, Dec 04, 2012 @ 12:45 PM in tablets, newspaper readership, magazine readership

Evidence shows mobile devices like tablets are increasing news consumption, not necessarily taking it away from other mediums. Nearly half the tablet owners surveyed in a study done by Pew Research said they are reading more news than they were...