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A brew of marketing and advertising news for your insatiable knowledge palette

5 Reasons to Use a Media Buying Agency

By Jenna Bruce on Mon, Jun 10, 2019 @ 10:00 AM in advertising agency, media buying agency, print media buying, media planning agency

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

7 Reasons You Should be Working with a Media Buyer

By Jenna Bruce on Mon, Apr 22, 2019 @ 10:00 AM in media buying, media buying agency, media buyer

I saw something recently that made me laugh right out loud. I was driving down the highway near my city and a car drove past me. Instead of a driver’s side mirror, which had obviously been hacked off in some minor accident, there was a small hallway...

4 Clues You May Need a Media Buyer

By Jenna Bruce on Wed, Apr 03, 2019 @ 01:19 PM in media buying, media buying agency, media buyer, print media buying

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

4 Common Misconceptions about Media Buying Agencies

By Hannah Hill on Tue, Mar 18, 2014 @ 09:23 AM in media buying, media buying agency

According to Merriam-Webster, a misconception is "a false idea or belief," with false being the operative word. That being said, common misconceptions are those that are widely believed. While writing this blog post, I googled "common...

Why We Love Media Buying (and You Should, Too)

By Hannah Hill on Tue, Feb 11, 2014 @ 01:34 PM in media buying, media buying agency

It should come as no surprise to you that we at Mediaspace Solutions love media buying. No, we are not professing this love to you because Valentine’s Day is this week or because someone told us to get more in touch with our emotions. Media buying...

3 Reasons to “Heart” Media Buyers

By Hannah Hill on Thu, Feb 06, 2014 @ 11:43 AM in media buying, media buying agency

The following is a guest post by Jenna Bruce.

Valentine’s Day is quickly approaching, which means it’s time to buy that box of chocolates and flowers and make a dinner reservation at the fanciest restaurant in town so the “one you love” knows you...

What to Look for in a Media Buying Agency: Ben & Jen vs. Kris & Kim

By Hannah Hill on Tue, Jan 14, 2014 @ 12:12 PM in media buying, media buying agency

When it comes to planning your next advertising campaign, consider utilizing the expertise of a media buying agency. Think about it, when you outsource your media buying, you will have more time to devote to the creativity of your next advertising...

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, media buying agency, newspaper buying

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Media Buying Tips from the Cast of Friends – Part 2

By Hannah Hill on Tue, Dec 10, 2013 @ 01:46 PM in media buying, media buying agency

As I mentioned last week, the cast of Friends taught us valuable lessons about life and love throughout its 10-year run on NBC, but the show should also be credited for its lessons on media buying. If you missed the first part of this blog series,...

Media Buying Tips from the Cast of Friends – Part 1

By Hannah Hill on Tue, Dec 03, 2013 @ 01:00 PM in media buying, media buying agency

If you have never seen an episode of Friends, then I don’t think we can be friends anymore. I’m sorry, but I’m 100% serious. While I’m not as obsessed as my sister (who is a force to be reckoned with when playing Friends Trivia), I recognize...

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