What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Today’s Audiences Are Consuming Media (and Why You Should Care)

By Jenna Bruce on Tue, Oct 07, 2014 @ 07:32 AM in media consumption

There is a conventional wisdom that says media consumption can be divided along generational and economic lines, and that most people rely on just a couple primary resources for news. But, according to a survey by the Media Insight Project, an...

10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in local media sources, newspaper readership, newspaper advertising, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...

10 Dazzling Benefits of Local Advertising

By Molly Carnicom on Tue, Oct 02, 2012 @ 09:07 AM in local advertising, local media sources, media consumption, media usage, affluent consumers

Last month, we posted two blogs on why local advertising is important, beneficial and necessary for any and every advertiser out there. Guess what? We are back at it again. Without a doubt, local advertising is a strong and relevant resource for...