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Successful Media Buying in 3 Steps

By Scott Olson on Wed, Oct 16, 2013 @ 11:51 AM in advertising rates, advertising strategy, media buying, media fragmentation, media buying agency

When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...