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Is Media Multitasking Hurting Your Advertising Campaign?

By Kyle Stowe on Mon, Aug 12, 2013 @ 12:05 PM in mobile advertising, print advertising, digital advertising, media multitasking, multi-channel marketing

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...