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A brew of marketing and advertising news for your insatiable knowledge palette

How to Use All That Data in Your Marketing

By Jenna Bruce on Mon, Apr 02, 2018 @ 10:00 AM in optimization, media schedule, analytics, data research

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

How to Leverage the “Frequency of Three” Principle in Radio Advertising

By Jenna Bruce on Mon, Nov 13, 2017 @ 10:27 AM in local radio advertising, branding, media schedule, frequency, brand recognition

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...