What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Why the Newspaper Industry Can’t Ignore Mobile Platforms

By Hannah Hill on Tue, Feb 25, 2014 @ 08:36 AM in newspaper industry, mobile

We have all heard the prophets proclaim the death of print; however, their prophecies have yet to be fulfilled. Print is not dead. The newspaper industry just isn’t the same as it was 20 or even five years ago. In fact, not much is. What’s important...

Advertisers Gear Up for Back-to-School with Mobile and Pop-Up Shops

By Hannah Hill on Tue, Aug 06, 2013 @ 11:58 AM in mobile, mobile advertising, back-to-school advertising, back to school ads

If you are a teacher who just so happened to stumble on today’s blog, I give you full permission to turn away. (Except for you, Mom). It’s too early for you to be thinking about school. Enjoy your last couple weeks of summer and come back in...

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Mobile Advertising: As told by Pandora and Tumblr

By Hannah Hill on Tue, Apr 02, 2013 @ 02:36 PM in mobile, mobile advertising, digital advertising

Mobile advertising is really starting to take off and a recent poll determined one in two mobile users is okay with receiving ads on their mobile device, so long as they are relevant and beneficial. Let’s take a look at mobile advertising through...

Seven Ways to Make Mobile Websites Better, Faster and Efficient

By Amy Xiong on Tue, Jun 05, 2012 @ 08:34 AM in mobile, mobile advertising

Raise your hand if you thought mobile websites were just for those marketing directly to consumers? Come on, it’s OK, you’re the not the only one. However, mobile advertising is not just for B2C marketers; those in the B2B space need to take...

Research shows you how to make mobile advertising successful

By Amy Xiong on Tue, May 08, 2012 @ 08:46 AM in mobile, mobile advertising

In 2011, mobile devices outsold PCs, and almost half of mobile phones sold last year were smart phones. Kelly Scott Madison (KSM) anticipates 2012 as being “a pivotal year in determining metrics and values for the mobile platform.”  

Smart...

Ring, Ring: Mobile Advertising on the Rise

By Molly Carnicom on Thu, Feb 09, 2012 @ 12:00 PM in mobile, apps, integrated marketing plan

Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just...

Mobile Social Marketing: the Business Booster

By Molly Carnicom on Thu, Jan 05, 2012 @ 12:00 PM in mobile, social marketing, social media, mobile social marketing

2011 has come to an end and that has left many wondering where 2012 will take us. One thing we do know is consumers will continue to use their mobile devices to access just about anything on the go. This will result in the continual growth of mobile...