What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

7 Marketing Ideas That Will Make Any Dentist Smile

By Jenna Bruce on Mon, Apr 09, 2018 @ 10:00 AM in customer engagement, multi-channel marketing, multi-platform advertising

 

Today’s patients are different than those of yesteryear. More and more consider themselves consumers of healthcare rather than just “patients” and spend hours online looking for health information.

In fact, a 2013 Pew Research Center Report found...

Breaking Down Mobile vs. Tablet Advertising

By Kyle Stowe on Mon, Jun 24, 2013 @ 12:05 PM in tablets, smartphones, mobile advertising, tablet advertising, multi-platform advertising

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...