What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways Newspaper Ads Will Help You Reach Your Audience This Summer

By Jenna Bruce on Tue, Apr 26, 2016 @ 09:03 AM in newspaper ads

Summer months bring higher temps, BBQs and pesky biting insects. They also bring a plethora of travel and frenetic schedules to consumers. This can make engaging prospects even more challenging for advertisers, who are looking to make a push in the...

5 Treats for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 28, 2014 @ 11:42 AM in effective advertising, newspaper ads

Last week we spoke about the horror of trendy Halloween costumes, tsunamis and the cancellation of TV’s beloved Veronica Mars. Oh yeah, and what NOT to do when creating newspaper ads.

Here are five TREATS to make your newspaper ads ridiculously...

5 Tricks for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 21, 2014 @ 11:08 AM in newspaper ads

It’s that time of year again when grocery stores stock their shelves with giant bags of candy corn and Hershey’s miniatures, and parents scramble to put the finishing touches on costumes that may or may not be lame and uninspired, or worse, too...

How to Place Newspaper Ads like a Pro

By Jenna Bruce on Wed, Jun 04, 2014 @ 10:54 AM in newspaper advertising, newspaper ads

Despite what you may have heard in recent years, advertising in the newspaper is still a highly effective way to get your message in front of your target demographic. In fact, in a 2013 online survey conducted by Nielsen, on behalf of the Newspaper...

4 Steps to Creating Effective Newspaper Ads

By Jenna Bruce on Tue, May 20, 2014 @ 10:42 AM in effective advertising, newspaper ads

Despite the fact that radio, television, and the Internet offer CMOs myriad choices for advertising, newspaper ads are still a viable and highly-effective channel for extending market reach and attracting new prospects. According to a 2011 report...

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in newspaper advertising, black friday, newspaper ads, online shopping behavior

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in newspaper advertising, newspaper readership, black friday, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...

Newspaper Ads Capture Attention With or Without Content

By Hannah Hill on Tue, Oct 29, 2013 @ 01:27 PM in newspaper advertising, newspaper ads, innovative print ads

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20th Century Fox...

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