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A brew of marketing and advertising news for your insatiable knowledge palette

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper ads, newspaper, newspaper buying, frequency of newspapers ads

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, newspaper buying, media buying agency

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Ownership in Newspaper Buying: Work With Al Davis or Robert Kraft

By Scott Olson on Thu, Oct 10, 2013 @ 11:52 AM in newspaper advertising, newspaper buying services, newspaper buying, newspaper ownership

When you think about advertising budgets, placing ads or the creative process in general, how often does ownership bubble to the surface? My guess is not often. Because ownership isn’t something we think about unless it’s related to sports teams or...

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