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A brew of marketing and advertising news for your insatiable knowledge palette

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, media buying agency, newspaper buying

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Ownership in Newspaper Buying: Work With Al Davis or Robert Kraft

By Scott Olson on Thu, Oct 10, 2013 @ 11:52 AM in newspaper advertising, newspaper buying services, newspaper buying, newspaper ownership

When you think about advertising budgets, placing ads or the creative process in general, how often does ownership bubble to the surface? My guess is not often. Because ownership isn’t something we think about unless it’s related to sports teams or...

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