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A brew of marketing and advertising news for your insatiable knowledge palette

Top Newspaper Advertising Posts of 2013

By Scott Olson on Thu, Jan 02, 2014 @ 11:54 AM in newspaper advertising, print advertising, newspaper buying services

Another year has come and gone, and all along we’ve been providing you updates and information on newspaper advertising and ways you can utilize this media to reach your target audiences. As we wrap up the year and look to 2014, it’s time for a...

See the Changes in Newspaper Buying Through the Holiday Party

By Scott Olson on Thu, Dec 12, 2013 @ 10:31 AM in newspaper advertising, newspaper buying services, newspaper buying, media buying agency

It’s that time of year again, when everyone starts reviewing company policy in the days leading up to the holiday party. Admit it, you’ve given it a perusal to ensure you stay within the boundaries once the libations start flowing. While holiday...

Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in black friday, newspaper readership, Nielsen, newspaper advertising, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

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Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

Ownership in Newspaper Buying: Work With Al Davis or Robert Kraft

By Scott Olson on Thu, Oct 10, 2013 @ 11:52 AM in newspaper advertising, newspaper buying services, newspaper buying, newspaper ownership

When you think about advertising budgets, placing ads or the creative process in general, how often does ownership bubble to the surface? My guess is not often. Because ownership isn’t something we think about unless it’s related to sports teams or...

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