What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Newspaper Industry Trends That Helped Shape 2014

By Jenna Bruce on Tue, Nov 25, 2014 @ 07:39 AM in newspaper industry

The newspaper industry continues to evolve at an increasingly rapid pace and in ways no one imagined it would. With growth comes challenges, and with challenges come innovation and creative solutions. 2014 saw many of innovations and solutions make...

The Newspaper Industry Needs a Fixer like Olivia Pope

By Hannah Hill on Tue, Mar 11, 2014 @ 08:29 AM in newspaper industry, newspaper

As I mentioned in a previous post, I am a devoted fan of ABC’s Scandal. If you haven’t seen the show, you are missing out big time, but I’ll get you up to speed so the rest of this post makes sense. The political thriller features Olivia Pope and...

Why the Newspaper Industry Can’t Ignore Mobile Platforms

By Hannah Hill on Tue, Feb 25, 2014 @ 08:36 AM in newspaper industry, mobile

We have all heard the prophets proclaim the death of print; however, their prophecies have yet to be fulfilled. Print is not dead. The newspaper industry just isn’t the same as it was 20 or even five years ago. In fact, not much is. What’s important...

The Balanced Information Diet: Why Advertisers Should Break the Filter Bubble

By Nikki Chejade on Mon, Oct 21, 2013 @ 11:37 AM in digital advertising, newspaper industry, online publishing, online newspapers

If you aren’t paying attention to the Internet, you should. This goes for everyone, not just marketing gurus and advertising professionals.

Until I worked in advertising, I always thought the Internet was a library Mecca for information that was...

What if the Newspaper Were to Compete on a Reality TV Show?

By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper advertising, newspaper industry, newspaper, print industry

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...

Print is Not Dead and Other Lessons I’ve Learned This Year

By Hannah Hill on Tue, Sep 17, 2013 @ 11:58 AM in print advertising, newspaper industry, print newspaper, print industry, print

Today marks my one year anniversary as a marketing specialist with Mediaspace Solutions. Throughout the past year I have written a grand total of 61 blog posts about advertising and the newspaper industry while also featuring some of today’s...

Newspaper Purchase as Butt of the Joke is a Sign of Life for Industry

By Scott Olson on Thu, Aug 15, 2013 @ 12:51 PM in newspaper industry, newspapers, Amazon, Jeff Bezos

Last week something big happened in the newspaper industry, and as journalists are wont to do, they reported it. Outlets of all sizes shared the story of Jeff Bezos, founder of Amazon, and his purchase of The Washington Post. Even The Onion,...

What If You Had Given Up Newspapers for Lent?

By Hannah Hill on Tue, Mar 26, 2013 @ 02:00 PM in newspaper advertising, newspaper readership, newspaper industry, newspaper

As the Lenten season comes to a close many of you will once again be able to enjoy chocolate, social media, your favorite alcoholic beverages and meat on Fridays. Click here to take a look at the 10 most popular items given up for Lent each year....

Newspapers and Magazines Taking Different Paths to Secure Longevity

By Scott Olson on Thu, Oct 18, 2012 @ 02:18 PM in digital advertising, newspaper advertising, newspaper industry

There’s no question things are changing in the print industry. We’ve all been hearing about it for years and the prognosticators have been saying publishing is on its way down. While there’s no denying revenues have dropped and print circulations in...

National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...