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A brew of marketing and advertising news for your insatiable knowledge palette

Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, tablet advertising, tablet optimized website, tablet targeting, Tablet Demographics, newspaper advertising, digital advertising, direct response advertising, newspaper paywall

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

More than 350 North American Pubs Using a Paywall, But do They Work?

By Scott Olson on Thu, Dec 06, 2012 @ 01:31 PM in paywall, newspaper paywall

News flash – print ad revenues at newspapers are falling and have been for 25 consecutive quarters. Oh wait, you already knew that, at least on some level. In an effort to reduce some of that pain, more than 350 North American publications have...