What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Journalists’ Importance to Newspaper Advertising

By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in Baby Boomers, newspaper advertising, print advertising, newspaper publishers

Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...

What if Newspaper Publishers Adopted Content Marketing?

By Scott Olson on Thu, Jul 25, 2013 @ 01:20 PM in newspaper publishers, content marketing

Content marketing and custom content seem to be all the rage. As a marketer, I’ve adopted content marketing and believe in its ability to woo prospects and bring them down a path to better understanding and knowledge of our company. If you’re...