What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Predicting the Actual Death of Newspapers

By Scott Olson on Thu, Oct 03, 2013 @ 11:48 AM in newspaper advertising, newspapers, Jeff Bezos, newspaper publishing, warren buffett

Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...

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Newspaper Purchase as Butt of the Joke is a Sign of Life for Industry

By Scott Olson on Thu, Aug 15, 2013 @ 12:51 PM in newspaper industry, newspapers, Amazon, Jeff Bezos

Last week something big happened in the newspaper industry, and as journalists are wont to do, they reported it. Outlets of all sizes shared the story of Jeff Bezos, founder of Amazon, and his purchase of The Washington Post. Even The Onion,...

Newspapers Experiencing Success (Current Headline, Not 1987)

By Scott Olson on Thu, Feb 21, 2013 @ 11:40 AM in digital, newspaper advertising, newspapers

Last week we wrote about a program Frank N. Magid Associates, Inc. has developed to work with print publications to consult them on how to take their businesses into the future. One of the first ways they can do that is to understand they are a...

Newspaper of the Future

By Scott Olson on Thu, Feb 14, 2013 @ 10:29 AM in newspaper advertising, newspapers, publishing industry

In 2013 when people read that headline their minds are most likely to drift to something inherently digital. Since at least 2006, if not earlier, the general perception has been that newspapers are on their way out and the only way to maintain any...

Note to Newspaper Critics: Stop Talking Out of Both Sides of Your Mouth

By Scott Olson on Thu, Jan 31, 2013 @ 11:10 AM in digital advertising, newspaper advertising, newspapers

We’re all critics. Some of us are better at it than others. Some more vocal, others internalize it, but we all do it. It’s easy to be a critic. It’s harder to step out and be willing to be criticized. Some people are so good at being critical...

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National Newspaper Week is October 8 to 13, 2012

By Scott Olson on Mon, Oct 08, 2012 @ 05:06 PM in newspaper advertising, newspaper readership, newspaper industry, newspapers, newspaper

National Newspaper Week is upon us, and all week the crew at Mediaspace Solutions will be bringing you new blog posts highlighting some of the exciting things happening in newspaper and information you might not be aware of. We wanted to kick things...

If Print is Dead, why give it a Facelift?

By Scott Olson on Tue, Sep 11, 2012 @ 02:19 PM in print advertising, newspapers, print

We’ve all heard the stories, seen the headlines and made funny faces when your friends tell you, ‘I work in print advertising.’ Rumor has it the print industry is headed down the tubes and the free-for-all that started a few years ago is a speeding...

How Newspaper Content Can Engage Audiences

By Scott Olson on Tue, Sep 04, 2012 @ 04:10 PM in newspaper readership, newspaper industry, newspapers

Creating Content that Matters

It was recently published that worldwide only 2.2% of newspaper revenues are coming from digital platforms. Did you catch that? Only 2.2%. But this has to change, and newspapers know it. The biggest question is how to...

Visualizing Ad Expenditure: 1995 – 2011

By Pasquale Festa on Wed, Aug 15, 2012 @ 08:00 AM in newspapers, ad expenditure

I work in research, so I’m accustomed to looking at endless columns and rows of data for extended periods of time. Unfortunately, no matter how long you stare at the raw data, it’s very difficult to build a cohesive story out of all those digits and...

KSM’s Two Cents on Magazines and Newspapers

By Amy Xiong on Tue, May 15, 2012 @ 11:08 AM in magazines, newspapers

What should you do with magazines and newspapers? How long will print media last? This seems to be an ongoing topic with both sides throwing out statistics and research. What does KSM have to say about this?

Magazines have seen both a decrease and a...