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Why Your Ads Better Be in the Newspaper for Black Friday - Part 2

By Scott Olson on Thu, Nov 14, 2013 @ 11:19 AM in black friday, newspaper readership, Nielsen, newspaper advertising, newspaper inserts, newspaper buying services

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

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Why Your Ads Better Be in the Newspaper for Black Friday

By Scott Olson on Thu, Nov 07, 2013 @ 12:16 PM in newspaper advertising, newspaper readership, black friday, Nielsen, newspaper inserts, newspaper buying services

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...