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A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways Retailers Can Leverage In-Store Mobile Engagement This Holiday Season

By Jenna Bruce on Mon, Dec 11, 2017 @ 10:00 AM in online engagement, mobile marketing, digital ads, digital advertising, Amazon

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

Don’t Overlook Seniors in Your Next Digital Advertising Campaign

By Kyle Stowe on Mon, Aug 05, 2013 @ 12:05 PM in digital advertising, video advertising, digital marketing, online engagement

As marketers further embrace digital platforms and continue to craft online campaigns, you would think that grandma and grandpa are the big losers, right? Children and grandchildren alike have heard the questions before:

“What is the Facebook?”

“Why...

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