What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The Balanced Information Diet: Why Advertisers Should Break the Filter Bubble

By Nikki Chejade on Mon, Oct 21, 2013 @ 11:37 AM in newspaper industry, digital advertising, online publishing, online newspapers

If you aren’t paying attention to the Internet, you should. This goes for everyone, not just marketing gurus and advertising professionals.

Until I worked in advertising, I always thought the Internet was a library Mecca for information that was...

Online News Site ‘Huffington Post’ Eliminates Anonymous Comments

By Scott Olson on Thu, Aug 29, 2013 @ 11:44 AM in digital publishing, online publishing, online newspapers, online news

Arianna Huffington announced last week that her online news site, 'The Huffington Post,' is eliminating anonymous comments because “trolls have become more and more aggressive and uglier.” I, for one, applaud this move. Huffington made the comments...

Are Online, Tablet and Mobile Really the Newspaper’s Saviors?

By Scott Olson on Fri, Apr 19, 2013 @ 09:18 AM in print advertising, digital publishing, online publishing, print newspaper

I’m asking that question seriously, and hope you have or are as well. Following the 2013 mediaXchange conference organized by the Newspaper Association of America, there’s a lot going on to process all the conversations had and how some of them have...

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Applying the Amazon Principles to Online Publishing

By Scott Olson on Thu, Apr 04, 2013 @ 04:48 PM in digital publishing, online publishing, context marketing

We’ve all been there, Amazon.com, and we’re out there searching for the latest thing we need that Amazon sells, which today is pretty much everything. As we’re scrolling down to read the ‘Customer Reviews’ we pass through what others bought and...