What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in black friday, online shopping behavior, newspaper advertising, newspaper ads

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...

Purchasing in Person Trumps Online: Why ‘Adding to Your Cart’ Wastes Your Time and Money

By Molly Carnicom on Thu, Aug 30, 2012 @ 12:00 PM in online shopping behavior, in-store buying behavior, coupons, sunday paper coupons

Select a size. Select a color. Select a quantity. Add to cart. Check out. Complete billing information. Boom, done in less than 20 minutes. Think you are saving time and money by shopping online? A majority of consumers would answer ‘most...

Online Shopping Behavior: Smartphones, Tablets and PCs Oh My!

By Brynn Haugen on Tue, Aug 21, 2012 @ 11:58 AM in online shopping behavior, integrate print and digital, online ad spending

Shopping in today’s world is drastically different than shopping 20 years ago. Today, with a few clicks, consumers can order an item using their smartphones, tablets or personal computers. Some people even choose to grocery shop online to have their...