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A brew of marketing and advertising news for your insatiable knowledge palette

How to Use All That Data in Your Marketing

By Jenna Bruce on Mon, Apr 02, 2018 @ 10:00 AM in optimization, media schedule, analytics, data research

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

How to Become a Local Rankings Aficionado and Get More Sales and Leads!

By Jenna Bruce on Mon, Jan 22, 2018 @ 10:00 AM in optimization, local search, keywords, customer engagement, seo

If you’re like a lot of business owners, you’ve probably spent a good amount of time Googling the product or service you offer to see which local businesses are outranking you on the first page of the results. Maybe you’re even having a hard time...

How to Start Winning at Local Search

By Jenna Bruce on Wed, Mar 22, 2017 @ 08:00 AM in optimization, directory sites, local search

 

In some ways, digital technology makes running a small business simpler. For example, accounting software helps us save on outsourcing payroll and taxes, and apps allow to take payments from customers right on our smartphones.

But in other ways,...