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A brew of marketing and advertising news for your insatiable knowledge palette

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in partnership, print ads, print advertising, marketing goals, competing clients, results, local marketing

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in media buyer, media planning, partnership, integrated marketing plan, media planning agency

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...