What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Newsflash: Digital Advertising is on the Rise

By Scott Olson on Thu, Jan 03, 2013 @ 09:08 AM in print advertising, digital advertising, paywall

Oh wait, you already knew that? You savvy dog you, of course you did. That’s no news flash, especially if you’ve been paying attention, or been awake, for the past four years. The real question is what does that rise mean, and how will it continue...

More than 350 North American Pubs Using a Paywall, But do They Work?

By Scott Olson on Thu, Dec 06, 2012 @ 01:31 PM in paywall, newspaper paywall

News flash – print ad revenues at newspapers are falling and have been for 25 consecutive quarters. Oh wait, you already knew that, at least on some level. In an effort to reduce some of that pain, more than 350 North American publications have...