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A brew of marketing and advertising news for your insatiable knowledge palette

How to Use Print and Digital Coupons to Advertise Your Business

By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in coupons, preprints, newspaper inserts, direct response advertising

I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...

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What if Preprint Newspaper Advertising Went Away?

By Scott Olson on Thu, Feb 28, 2013 @ 11:14 AM in digital advertising, newspaper advertising, preprints, millennials

Nearly every day there is more speculation about the future and fate of the newspaper industry, along with recommendations for what the publications need to do to replace lost revenue and remain relevant long term. A lot of the talk revolves around...

How the Valassis/USPS Deal Affects Newspaper Advertising

By Scott Olson on Sat, Sep 08, 2012 @ 10:13 AM in newspaper advertising, preprints, newspaper inserts

Much has been written about the deal between Valassis and the United States Postal Service. Below is Mediaspace's view of the deal along with our viewpoint and the opportunity this deal presents. Give it a read and let us know in the comments how...