What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What if the Newspaper Were to Compete on a Reality TV Show?

By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper industry, newspaper advertising, newspaper, print industry

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...

Print is Not Dead and Other Lessons I’ve Learned This Year

By Hannah Hill on Tue, Sep 17, 2013 @ 11:58 AM in newspaper industry, print, print advertising, print industry, print newspaper

Today marks my one year anniversary as a marketing specialist with Mediaspace Solutions. Throughout the past year I have written a grand total of 61 blog posts about advertising and the newspaper industry while also featuring some of today’s...

NDX Hosts Advertiser Advisory Board Meeting In Support of Print

By Hannah Hill on Fri, Jun 21, 2013 @ 09:38 AM in press release, NDX, print industry

NDX, home to the nation’s largest, most comprehensive and up-to-date database of newspaper preprint product and distribution information available to ad buyers, hosted its second meeting of the newly formed Advertiser Advisory Board. The group...

What are we teaching our kids about the print industry?

By Scott Olson on Fri, Jan 11, 2013 @ 11:39 AM in print advertising, digital advertising, print industry

No joke, today’s blog was going to incorporate all the research and information that follows, but the headline, that came from lunch yesterday. I met with an aspiring marketer who’s in her second year at a well-known Big 10 school, and she was...