What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Awesome Things you Need to Know About Layar Creator

By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in qr codes, augmented reality, integrated marketing plan, interactive print media, interactive augmented reality

Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...

The QR Code Evolution: Could Death be Knocking on the Door?

By Molly Carnicom on Thu, Mar 01, 2012 @ 12:00 PM in qr codes, quick response, qr code evolution

Think back to a year or two ago. QR codes were becoming a real hit with advertisers and were spreading like wildfire. In fact, you couldn’t  page through a magazine without seeing at least one QR code. Though QR Codes were first developed in 1994 by...

QR Code Evolution and Uses

By Amy Xiong on Mon, Jul 25, 2011 @ 08:54 AM in qr codes

History

QR codes, Quick Response, were created in Japan to help keep track of inventory as they were able to store more information than the general bar code. They are not a new thing and have been around since the 1990s. Today  QR codes continue to...