What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in billboard, ooh, out-of-home advertising, budget, signage, integrated marketing plan, reaching local audience

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in newspaper industry, integrated marketing plan, local focus, successful print advertising, reaching local audience, local advertising, local media sources

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

P&G reaches audiences with inspiring ‘Mom’ themed Olympics commercial

By Brynn Haugen on Tue, Aug 07, 2012 @ 12:03 PM in 2012 olympics commercial, reaching local audience

With the Olympics currently in full swing, there’s a ton of games-specific advertising all over NBC and its affiliates. One ad, however has struck a chord with this blogger. Maybe you’ve seen the “Thank you, Mom” campaign by Procter and Gamble....