What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

P&G reaches audiences with inspiring ‘Mom’ themed Olympics commercial

By Brynn Haugen on Tue, Aug 07, 2012 @ 12:03 PM in 2012 olympics commercial, reaching local audience

With the Olympics currently in full swing, there’s a ton of games-specific advertising all over NBC and its affiliates. One ad, however has struck a chord with this blogger. Maybe you’ve seen the “Thank you, Mom” campaign by Procter and Gamble....