What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Offline Marketing Strategies That are Affordable and Effective!

By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, customer engagement, remnant advertising, ROI

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...