What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What We Can Learn from JCPenney’s Advertising Flop

By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising techniques, retail shopping, advertising campaigns, JCPenney, advertising strategy

I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...

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10 Dazzling Benefits of Local Advertising - Part 3

By Molly Carnicom on Tue, Oct 09, 2012 @ 02:10 PM in local media sources, newspaper readership, newspaper advertising, media consumption, retail shopping, benefits of print, media distraction

We are back, one last time, for part three of this three part series on the 10 Dazzling Benefits of Local Advertising. In part one, we enlightened you on the power within daily and weekly newspaper readership, how demographics of local media...