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A brew of marketing and advertising news for your insatiable knowledge palette

Common Newspaper Advertising FAQs

By Jenna Bruce on Mon, Oct 21, 2019 @ 10:00 AM in print media, Site Direct Media Buying, negotiating, executing media plans

I had a friend once who loved a particular restaurant in the city we were both living in and it royally irked him when he called for a reservation and couldn’t get a table, especially when he was trying to impress a new love interest. He started...

3 Advantages of Site Direct Media Buys

By Jenna Bruce on Tue, Oct 18, 2016 @ 01:15 PM in Site Direct Media Buying

There’s been a lot of hype over the last few years about programmatic ad buying. While it has the potential to allow advertisers to reach their audience at scale and at a low cost, and though it makes real-time optimization possible – the technology...