What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

3 Ways to Promote your Local Business on Social Media

By Jenna Bruce on Mon, Oct 16, 2017 @ 09:00 AM in social marketing, social media, social media advertising

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in black friday, social marketing, social media, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

Pin It to Win It: How You Can Use Pinterest to Win Business

By Hannah Hill on Tue, Nov 13, 2012 @ 04:13 PM in Pinterest, social marketing, social media

UPDATE: Pinterest today launched business pages, further supporting the notion that this social network is not only helpful, but a necessary tool for any forward-thinking business. To convert your existing account to a business page, click here.

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Reddit’s AMA – All Advertisers Need Not Apply

By Pasquale Festa on Wed, May 30, 2012 @ 08:00 AM in advertising, social marketing, social media

Charlie Warzel, a digital media reporter at Adweek, just dropped a story focusing on social news site Reddit and its overly popular AMA (Ask Me Anything). AMAs are the social media equivalent of a late night talk show’s question and answer period -...

Mobile Social Marketing: the Business Booster

By Molly Carnicom on Thu, Jan 05, 2012 @ 12:00 PM in mobile, social marketing, social media, mobile social marketing

2011 has come to an end and that has left many wondering where 2012 will take us. One thing we do know is consumers will continue to use their mobile devices to access just about anything on the go. This will result in the continual growth of mobile...