What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Healthcare Providers Can Easily Conduct a Social Media Audit

By Jenna Bruce on Tue, Jun 19, 2018 @ 10:00 AM in social media advertising, anayltics, healthcare, lead nuturing

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...

3 Ways to Promote your Local Business on Social Media

By Jenna Bruce on Mon, Oct 16, 2017 @ 09:00 AM in social marketing, social media, social media advertising

Did you know that consumers are highly influenced by the content found on social media? Here are some statistics that should get you thinking:

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, advertisers, social media advertising, print, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

Capitalize on Black Friday with Social Media

By Scott Olson on Wed, Nov 27, 2013 @ 11:24 AM in black friday, social marketing, social media, social media engagement, social media advertising

Any American business knows the value of drawing customers to their doors (or e-doors) on Black Friday and Cyber Monday. Last year, the National Retail Federation reported that Black Friday recorded nearly $60 billion in sales, with the average...

How Social Media Has Changed Advertising

By Hannah Hill on Tue, Oct 08, 2013 @ 11:07 AM in social media, social media advertising

Social media has been evolving since its inception. From MySpace to Facebook to LinkedIn to Twitter to Instagram to Pinterest and so on and so forth, social media platforms just keep popping up all around us. When’s the last time you went 24 hours...