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A brew of marketing and advertising news for your insatiable knowledge palette

Exploring New Digital Advertising Strategies for Newspapers

By Kyle Stowe on Mon, Jun 17, 2013 @ 12:05 PM in digital advertising, video advertising, sponsorship advertising, native advertising

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...

Exposure to New Audiences Through Sponsorship

By Amy Xiong on Wed, Oct 05, 2011 @ 08:26 AM in sponsorship advertising

Think about the last time you were at an event. Go back there and try to remember the details. If it was a sporting event you probably remember the teams. If it was a fundraising event the cause you were walking, riding, running for will stick out....