What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Countdown to a Successful Advertising Campaign in 2014

By Hannah Hill on Tue, Dec 31, 2013 @ 09:52 AM in advertising campaigns, successful advertising campaign

Tonight is the night for the big New Year’s Eve countdown in Times Square. It is hard to believe another year has come and gone. Maybe it was a good year for your business, maybe it wasn’t. Regardless, the end of the year is usually a good time for...

What Thanksgiving Can Teach Us About Successful Print Campaigns

By Hannah Hill on Mon, Nov 25, 2013 @ 01:10 PM in successful print advertising, successful advertising campaign, print campaigns

The following is a guest post by Jenna Bruce.

Thanksgiving is not just a day to stuff our faces and grin and bear the psychological pain inflicted by our families. No. It’s also a day that can teach us a great deal about what it takes to create...

When it Comes to Effective Advertising Campaigns, Mother Knows Best

By Hannah Hill on Tue, May 07, 2013 @ 12:22 PM in advertising campaigns, effective advertising, successful advertising campaign, mother's day advertising

With less than a week until Mother’s Day, get ready for the uptick in ads geared toward mothers and their loved ones. According to Experian Marketing Services, Mother’s Day email campaigns sent within two weeks of the holiday receive 80% of the...

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