What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Foursquare Brings Local Advertising to New Heights

By Hannah Hill on Tue, Aug 13, 2013 @ 12:21 PM in local advertising, targeted advertising, benefits of local advertising, self-serve Foursquare ads

More than 35 million people use Foursquare to figure out where to go, eat or shop at least 10 times per month. Are you one of them? With so many people using the app to make purchasing decisions, it's no wonder advertisers want to get in on the...

Targeted Advertising and the Fine Line between Genius and Creepy

By Hannah Hill on Wed, Jan 09, 2013 @ 11:04 AM in advertising, targeted advertising

We have all been exposed to targeted advertising, whether we knew it or not.  Targeted advertising is advertising strategically placed to attract consumer attention based on characteristics like gender, age and marital status, among others, and it...