What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Reach Baby Boomers with Your Marketing

By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics

It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....

Email Marketing VS Direct Mail – Is One More Effective in 2019?

By Jenna Bruce on Mon, Aug 05, 2019 @ 10:00 AM in targeted advertising, email marketing, direct mail, targeting

We know all-too well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it. Print marketing has...

What Crappy Father’s Day Gifts Can Teach Us About Effective Advertising

By Jenna Bruce on Mon, Jun 17, 2019 @ 09:43 AM in targeted advertising, effective advertising, target audience

Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...

Foursquare Brings Local Advertising to New Heights

By Hannah Hill on Tue, Aug 13, 2013 @ 12:21 PM in local advertising, benefits of local advertising, targeted advertising, self-serve Foursquare ads

More than 35 million people use Foursquare to figure out where to go, eat or shop at least 10 times per month. Are you one of them? With so many people using the app to make purchasing decisions, it's no wonder advertisers want to get in on the...

Targeted Advertising and the Fine Line between Genius and Creepy

By Hannah Hill on Wed, Jan 09, 2013 @ 11:04 AM in advertising, targeted advertising

We have all been exposed to targeted advertising, whether we knew it or not.  Targeted advertising is advertising strategically placed to attract consumer attention based on characteristics like gender, age and marital status, among others, and it...