What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Patriotic Advertising Campaigns Timed for Eyeballs, not the Calendar

By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, television advertising, super bowl advertising, context marketing, advertising campaigns

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

Does This Make Sense? Advertising Consumption Down But Prices Increase

By Scott Olson on Thu, Mar 21, 2013 @ 03:48 PM in advertising, television advertising, advertising prices

Dating back to 2006, or even prior, the critics started hammering newspapers and print publications for increasing their ad prices while their circulations dropped, resulting in decreased advertising consumption. The publications responded to...

Super Bowl Ads: The Good, the Bad and the Ugly

By Hannah Hill on Tue, Jan 29, 2013 @ 11:30 AM in advertising, television advertising, Super Bowl Ads

In just T minus five days, more than a hundred million football crazed fans will sit down for three hours to watch the most anticipated football game of the year: Super Bowl XLVII featuring the Baltimore Ravens and the San Francisco 49ers. Earlier...

Is All The Super Bowl Television Advertising Worth The Price?

By Scott Olson on Thu, Jan 17, 2013 @ 02:51 PM in local advertising, television advertising

If you’re like me, and I know I am, you were in your glory this past weekend as the National Football League (NFL) produced plenty of late game drama, amazing plays and competition that made sure there were battles until the proverbial fat lady...

Innovative Advertising across Print, Digital and TV Mediums

By Hannah Hill on Tue, Nov 27, 2012 @ 11:55 AM in advertising, print advertising, digital advertising, television advertising

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...

Online Video Advertising: An Effective Component of Your Marketing Mix

By Hannah Hill on Tue, Nov 06, 2012 @ 02:45 PM in video ads, television advertising, video advertising

Online video advertising is exploding. Are you part of the 86% of advertising executives who are moving their marketing dollars in this direction?  If online video advertising still hasn’t become a line item on your marketing budget (or it falls...

How Video on Demand is Changing Television Advertising

By Hannah Hill on Thu, Sep 20, 2012 @ 09:50 AM in television advertising

Why consumers are saying sayonara to DVR

People are constantly on the go so it only makes sense their favorite TV shows are too, right? Video on Demand, known as VOD, allows you to do just that. Many people nowadays don’t have the time to hit the...